It took a while, but our panel of experts finally figured out what it will take to get more ad dollars spent online

Everyone agrees the direct spend is increasing – but which agencies are getting the bucks?

‘Pharmacy-as-fashion’ cosmetics retailer markets the time-honoured way: to one person at a time

Who knew something as innocuous as “list strategy” could ignite heated contests of will among direct marketers and the agencies they employ? Wars have been fought for greater. But today’s marketers are demanding more than a letter, a call-to-action and a 1-800 number. With the demand for integration, the rise of the Internet and market fragmentation, direct agencies are being challenged to try whole new approaches to reach consumers who are increasingly distracted and less inclined to listen.

Behind the scenes with a brand: Cirque du soleil plays the Vegas slots, comes up straight cherries with Kà (original link) Ever wonder how many late nights and how much haggling between client and agency it took to get a campaign to market? We’re betting you have. So we asked a couple of agency/marketer teams…

How should agencies respond to the federal sponsorship scandal? (original link) Some say the ICA and AAPQ should take an immediate stand – others say let’s wait and see by Samson Okalow March 22, 2004 While all the focus on the spiraling federal sponsorship scandal has so far been directed at the Liberal Party and…